For immediate release

Hello Alice Names Kelsey Ruger Chief Product & Technology Officer

Veteran product leader joins to oversee AI advisory board development and platform-wide product strategy.

Date: December 5, 2025
Dateline: Houston, TX
Contact: press@helloalice.com

Hello Alice announced the appointment of Kelsey Ruger as Chief Product and Technology Officer.

Ruger will lead product strategy and execution across advisory experiences, member workflows, and platform systems.

She joins with deep experience scaling mission-driven products for growth-stage businesses.

Hello Alice is an AI-powered platform for small business growth, serving more than 1.6 million entrepreneurs nationwide. Powered by the Business Health Score diagnostic, Hello Alice delivers personalized guidance, capital access, and curated opportunities that help small businesses accelerate revenue growth and build healthier, more resilient companies.

By combining real-time insights with a national network of corporate, nonprofit, and public sector partners, Hello Alice connects small businesses to relevant capital, tools, and opportunities, while driving measurable engagement for the brands and institutions that support them.

Founded in 2017 by Carolyn Rodz and Elizabeth Gore, Hello Alice is building the future of small business advisory.

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Hello Alice Names Kelsey Ruger Chief Product & Technology Officer

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