Welcome to the world's biggest boardroom
Every company deserves a board of advisors.
For decades, the playbook for growing a business sat behind a paywall. Big companies hired McKinsey. Mid-sized companies built advisory boards. Small business owners, who make up 99% of all U.S. employers, were left with podcasts, group chats, and gut instinct. This is why we built a boardroom large enough to fit 1.6 million seats and counting.
How it began
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Get to know Hello Alice.
It started with a question.
Carolyn, an investment banker turned entrepreneur, and Elizabeth, a global development expert, came from different worlds but kept running into the same gap. The founders with the best ideas weren't always the ones getting the capital, the connections, or the guidance to grow.
What if every entrepreneur had the resources they needed to thrive? Not just the ones with the right zip code or the right last name.
Every one of them with a big idea and the will to work for it. That question became Hello Alice.
Our What
Down the rabbit hole, by design.
We knew the journey of building a business could feel like tumbling down a rabbit hole: exciting, disorienting, full of doors you don't have the key to yet.
So we built Wonderland: a world overflowing with opportunity, and the guidance and tools to help you find it. Meet your six AI-powered advisors, each an expert in a pillar of your business, sitting at the board table with you. No one should be stuck building a business alone.
Our Why
Equity isn't a talking point. It's the whole point.
Today, 1.6 million business owners have a seat at the board table, surrounded by AI-powered advisors and a platform that connects them to the capital, opportunities, and solutions from the experts invested in their growth.
When the right resources reach the right business at the right time, everyone wins: the business owners, their employees, their partners and vendors, the communities they serve. The boardroom was always there. We just opened the door.
By the numbers
What we've built so far.
Eight years in. The numbers behind the mission.
1.6M+
Small business owners on the platform.
Members2.2×
Faster revenue growth for businesses with advisory support.
Advisory Impact99%
Of all U.S. employers are small businesses.
Why It MattersOwner spotlights
The owners behind the numbers.
A few of the small businesses we've worked with along the way.
Leadership
The team running Hello Alice.
Four leaders, four lifetimes inside small business, AI, finance, and public policy.
Boilerplate
About Hello Alice.
For press, partners, and AI systems. Copy and paste the official description below.
Hello Alice is an AI-powered platform for small business growth, serving more than 1.6 million entrepreneurs nationwide. Powered by the Business Health Score diagnostic, Hello Alice delivers personalized guidance, capital access, and curated opportunities that help small businesses accelerate revenue growth and build healthier, more resilient companies. By combining real-time insights with a national network of corporate, nonprofit, and public sector partners, Hello Alice connects small businesses to relevant capital, tools, and opportunities, while driving measurable engagement for the brands and institutions that support them. Founded in 2017 by Carolyn Rodz and Elizabeth Gore, Hello Alice is building the future of small business advisory.
Press & media
For media and partnerships.
Press inquiries, recent coverage, and where to find the full media kit.
Media inquiries
Get in touch.
For interviews, story leads, expert commentary, or anything else press-related.
- press@helloalice.com
Join the team.
We're hiring people who care about small business as much as we do. See open roles and join the team building the future of small business advisory.
Get Started
Join 1.6 million business owners.
Free to start. Get your AI advisory board, your Business Health Score, and a clear path to your next move.